Customer Service at Nordstrom Case Study Example | Topics and Well Written Essays - 1000 words - 1

Customer Service at Nordstrom - Case Study Example The habitual ways that are encompassed in the theory can be illustrated in two entities namely cooperativeness and assertiveness. The dimension gave rise to five different styles of conflict management. These styles are accommodation, competition, collaboration, compromising and avoiding. These styles are essential in the life of human beings. People need to adopt them so as to live in harmony with each other in the society.   The approach of Nordstrom to the management of customer relationship and service is a crucial way of defusing or preventing possible conflict situation. Customers have varying preference and needs. The Nordstrom’s approach involves the provision of personalized and customized services to every customer. This ensures that the organization is addressing the unique necessities of individual customers thereby avoiding probable conflict situations. Customers are normal people with names, independent as well as rational. They understand what they specifically looking for from any organization. They hence need to be attended to person rather than generally, with respect and honesty. Listening to and addressing the complaints of customers makes the customers feel respected. The organization understands that returning money to their customers once they demand it demonstrates the respect of the customer’s intelligence as well as their choices.   The Nordstrom approach enhances customer’s experience. Each time a customer interacts with the organization, they gain a particular experience. They may leave the organization feeling either valued or exploited by the organization. The approach involves listening to customers and responding appropriately to their needs as well as complaints (Bolman & Deal, 2013).  

Profile of al-Qa'ida and Analysis of U.S. Homeland Security Domestic Term Paper

Profile of al-Qa'ida and Analysis of U.S. Homeland Security Domestic Policy - Term Paper Example However, by the end of this war in 1988, bin Laden, his instructor Dr. Abdullah al-Azzam (who also participated in the war) and their companions started contemplating about the Islamic militancy association that had formed during the war. This is where Al-Qa’ida originated, which became explicit in its anti-US approach when the Kingdom of Saudi Arabia wanted to give space to US troops to monitor the Iraq-Kuwait war (Kenneth Katzman, 2005). Another view is a slightly different version of the above, where Al-Qa’ida is said to have originated by Azzam as â€Å"al-qaeda al-sulbah (a vanguard of the strong)†. It was much later in 1998 when bin Laden and his associated were linked to US bombings that they formed Al-Qa’ida (Burke, 2004). This paper will focus on the events that followed the formulation of al-Qa’ida and the enmity between the West and this Islamic organization, which caused the great security syndrome. The latter part of this paper focuses on the security measures inside US homeland and an assessment that whether the policies are capable of shedding off the security threats posed to the nation, or not. Whatever the real story behind the emergence of al-Qa’ida may be, there is no doubt that it is an Islamic organization (not necessarily a terrorists’ network) that is at a strong oppositional position against the United States, and has been considered a major threat to US homeland for a long time, most explicitly since the World Trade Center attacks of September 11, 2001. Al-Qa’ida does not work as an open militant force nor does any publicity that could contain its ideology or manifesto. However, its ideology and objectives are evident from most of the statements released by the group members, top leaders or Osama bin Laden himself. Since the beginning, it has been clear that al-Qa’ida is an anti-US group with explicit statements of opposition.

Research Paper Example | Topics and Well Written Essays - 750 words - 4

Research Paper Example This decision of making the truth known to the public is based on the ethical principle of transparency, which is an important part of communication â€Å"...based on the notion of an honest exchange† (Plaisance 44). It was mentioned in the commentary that despite Wilson’s transparency and honesty in verifying that Niger was not actually capable of exporting uranium ores due to stringent measures in the whole process, the Bush Administration decided to keep the public blind to this truth, and even dismissed Wilson’s report. This lack of transparency in reporting about the status of the uranium imports of Iraq from Africa abused the trusting nature of the public and kept them away from the issues that Wilson actually experienced first-hand, and this prompted him to air out his concerns regarding the misconception of most people with the real issues in Iraq and Saddam Hussein. The act of transparency is also rooted in the belief that people have a right to know abo ut the truth, and that the distortions of information could cause not just misinformation in the audience but also unprecedented troubles such as panic and disorder (Plaisance 47). Wilson chose not to keep quiet about how the information he knows got dismissed for the sake of the public, and he wrote it out in his commentary under the ethical principle of transparency. Question 2: Place yourself in Wilson’s position. What kinds of decisions/choices would you make if you were in the same situation? Would you have written the piece? Which philosopher and/or ethical philosophy help guide your decisions? The act of being transparent in communication is not just involved with some issues like whether or not there are hidden motives for transparency, but also the trust of the people involved in these communications is also at stake. Wilson banked on this ethical guideline in giving the public true information in creating his commentary on how his report regarding the true status of the Iraq-Niger uranium connection was silenced by the administration, which consequently perpetuated the fears within people about the potential danger that Iraq poses. His defiance of the information dispersed by the government was shown in his commentary, and while it might have cost him his life, it was worth knowing that at least somehow he did not simply stand and keep his silence. If I was in the same position as Wilson was, I would have done the same and have written a similar piece, maybe add additional and credible information for the reading public. Since this is important information that the public has a right to know but the government keeps from them, I feel that as a public servant I have a duty to the people of delivering them the truth. I would also do the same thing that Wilson did, by writing his own account of what really happened, and letting the people decide on the authenticity of my work. If I put myself in Wilson’s place on writing the commentary abo ut the reality of Niger not really having the ability to bring uranium ore illegally to Iraq, I would have chosen to be transparent with what I know, not just to regain the public’s trust on some members of the government, but also to assure them that not all threats are real, and that

The Strategic Management of Geopolitical Interests Assignment

The Strategic Management of Geopolitical Interests - Assignment Example One of the most enduring theories about geopolitics is the one proposed by Sir Halford Mackinder. In his influential work entitled â€Å"The Geographical Pivot of History†, he had proposed that Eurasia (most of Central Asia) is the main strategic point from which great land power emanates from.1 His theory and published works had a marked influence on subsequent heads of state in their conduct of foreign and state policies. Despite the passage of several years, it continues to be an influential work and one of the foremost proponents of his theory is former National Security Adviser Zbigniew Brzezinski. In this regard, Brzezinski subscribes to the same principle that the massive landlocked area of Eurasia is still the so-called â€Å"key position† in most military strategy formulation; whoever possesses Eurasia will win the strategic battle. Brzezinski continues to see the world in terms of black and white; not in shades of gray. This is a dangerous carryover of the Mackinder theory about see-saw struggles between land and sea power over previous centuries (or fight of East vs. West, Christianity vs. Islam, whale vs. white bear, Europe vs. Asia, etc.). Along this line, Brzezinski believed that Eurasia is the chief geopolitical prize in a fight for world dominance because it possesses great potential for development from its raw materials. With the United States considered as maritime power itself (which succeeded Great Britain), the current occupant of this big land mass which is Russia (or the former Union of Soviet Socialist Republics, which was the successor of the Russian Empire) is considered as a threat to the U.S. for global power. In this aspect, Brzezinski is similar to Mackinder in his global outlook or world view of historical events. His assertion regarding Soviet threats (communism) is but a repetition of Mackinders theory regarding threats

The Great Divide Essay Example | Topics and Well Written Essays - 500 words

The Great Divide - Essay Example The American population consists of citizens who follow a plethora of religions and sub-faiths and the Constitution only ascertains the fact that none can be supported or discriminated against. This is precisely the reason why the constitution has laid down the law that neither the Government nor the State "can pass laws which aid one religion, aid all religions, or prefer one religion over another. No tax, in any amount, large or small, can be levied to support any religious activities or institutions, whatever they may be called, or whatever form they may adopt to teach or practice religion." This essay is an attempt to adopt a supportive stance towards this statement made by the American Federal Court. The essay argues that the State, in a pluralist society must adopt a secular stance and must certainly take care to omit the passing of any such laws or practices that would create a divide within the society, in perception and in the unity that is often the strength of the pluralist society. The key point in this informative essay stems from the fact that the school prayer was a religious motivation, that violated the provisions of the American Constitution.  It is due  to this,   that  the author finds  it his right  to perhaps,   protest  against the new  system introduced,  in his  own way.   He feels the need  to stand up against  the practice,   as  he has his  own reasons,  which are the concerns of  lawmakers as well.   The second article from â€Å"My   60-second   protest  from the Hallway†Ã‚  is a great example  of how a   minute’s prayer  before starting the  day in a school in  Virginia can raise  numerous questions in  the minds of students.

Best Practices and Strategies Essay Example for Free

Best Practices and Strategies Essay Ex: functional, conglomerate, and divisional. For this list of practices we will use the divisional design. a. Divisional Design aka M form (the M stands for multidivisional): Is made up of separate, semi autonomous units or divisions and each division has its own goals to accomplish. 6) Culture: Refers to the set of values that helps its members understand what the organization stands for how it wants to accomplish what it wants to accomplish, and what it considers important. 7) Human Resource Strategy Implementation: Requires an understanding of undamental individual and interpersonal behavioral process. b. Individual Process: Psychological Contracts; Personality; Motivation; and Stress. c. Organizational system and Process: Understanding of the causes of stress, the process by which stress affects individuals can cope better with stress in organizational settings. d. Interpersonal Group Process: Group Behavior; Leadership; and Communication. Select one (1) the corporate strategies discussed in Chapter 4 and formulate a human resource strategy that will support the corporate strategy. Cost leadership strategy is one that focuses on minimizing the cost as much as possible. This strategy allows the firm to charge the lowest possible prices for its products, thereby presumably generating an overall level of revenue. A human resource strategy that will support this corporate strategy would be: a. Efficiency Ratio: keeping expenses low with earnings being high. b. Learning Curve: maintaining training and continues training of employee’s. c. Good Purchasing approach: acquiring goods or services to accomplish the goals of the firm. . Maintaining latest technology: helps maintain inventory control, which in return helps ensure products to customers. e. Strategic marketing mix to help ensure market leadership f. Superior customer service: series of activities designed to enhance the level of customer satisfaction. Competitive or above average pay, employee advancement, and employee incentivizes. g. Product leadership: concept which describes delivering state of the art products in the market. Discuss the Fruit Guys business strategy. Identify three (3) other businesses that could use the five (5) questions the Fruit Guys used to determine effectiveness and identify three (3) businesses in which the business strategy would not work well. Provide a rationale for your answer. The business strategy that the Fruit Guys uses is the defender strategy. Defender strategy: works best when a business operates in an environment with relatively little uncertainty and risk and high degree of stability. The goal of the defender is to identify for itself a relatively narrow niche in the market and then to direct a limited set of products or services at he niche. After reviewing the website of the Fruit Guys, their niche is to provide fresh â€Å"healthy brain food† as the fruit guys refer to it as such to the premises of the workplace. As healthy foods to the office â€Å"can boost productivity, improve wellness and help companies improve their bottom line†. The Fruit Guys fills thousands of business of businesses in America with seasonal fresh fruit varying from small family businesses, to major Fortune 500 companies. With their customers sharing their idea on health, and the environment, this helps bring stability to the company, while their employees bring in pride, giving high productivity levels. The five questions that the Fruit Guys have based their strategy on is: I. Have we been respectful to the people we work with employees, coworkers, and customers? II. Have we been responsible to their needs? III. Have we been realistic with them about what we can or cannot do? IV. Can we take personal responsibility for the situation? V. Are we going to be remembered positively? Three companies that could use the five questions to work for their businesses are: a) Car Dealerships (especially Used Car dealerships) b) Construction Companies c) Cleaning Company Three Companies that would not benefit from the use of the five questions are: a) Jc Penny’s b) Walmart c) BJ’S Wholesale Club (ex: Costco) My reasoning behind my choices for the use of the five questions are these companies are more hand’s on with their companies, and actually rely on word of mouth business and repeat business. Without these referrals and repeat business these companies would have to rely a lot on marketing and advertising strategies. My reasoning behind my choices for these businesses that would not benefit from the five questions is because these companies are very well expanded. With many stores in many different locations of one state and through-out many states these companies do not rely on word of mouth or repeat business. As their marketing strategies, advertising strategies, and sales are what continuously brings in repeat customer, and new customers.

The Innovative Strategies For Samsung Marketing Essay

The Innovative Strategies For Samsung Marketing Essay Samsung has launched a new generation of tablets. This document will explain whether the industry presents the company with an attractive opportunity and what strategic issues and problems merit front burner managerial attention. Concluding with recommendations. Declaration: I hereby declare that this assignment is my own work and has not been submitted for any subject previously. DUE DATE: 19 March 2013 Executive Summary: You have heard about Samsung, one thing that has made you hear a lot about them is their innovation. Samsung Innovation has kept competitors at bay and made them one of the leading manufacturers of electronics and mobile devices. If you have tried or used a Samsung product, you will agree that it is utilizing the strong Samsung Innovation that has been laid emphasis by the company. Samsung has launched a generation of tablets. The question posed is: Does the outlook for the industry present the company with an attractive opportunity? What strategic issues and problems merit front burner managerial attention? In the existing business environment, internal and external, all the businesses irrespective of its size have to face and overcome challenges posed by dynamic external changes, namely technological changes and accelerated globalization. This means it is not innovations per se that matters but innovations which embed within themselves game changing strategies would have to be followed by organizations, creating value could be a necessary condition for the company to survive but not a sufficient condition if they have to compete and win for which they need to change the rules of the game of strategy altogether in a manner that would replace the current ways and methods the businesses have been applying them in creating and appropriating value. In other words, the game changing innovations should not just stop with products and services but summarize within themselves the business processes, business models, and the way a company positions itself in comparison to its competitors. Throug h the principals we have learnt and acquired in strategic management, this paper will analyse the outlook for the industry and whether it presents the company with an attractive opportunity. In addition it will find out what strategic issues and problems merit front burner managerial attention? It is important to analyse the outlook for the industry and whether it presents the company with an attractive opportunity because Information technology is both an enormous industry in itself and the source of dramatic changes in business practices in all other sectors. The sequence of this paper begins by firstly recognising the outlook for the technology industry and IT industry and the description of Samsung. A brief explanation of the strategic issues, internal and external issues faced by Samsung will also be reviewed. Following this is Samsungs innovation which will covers key points such as strategies for Samsung, strategies for Samsung innovation and development of technology platform. Finally, this paper concludes by underlining recommendations for Samsung. Executive Summary 1. The Outlook for the Technology and Information Technology Industry. 1.1. Global perception 1.2. Continental perception 1.3. How South African citizens relate with technology, IT, and Samsung 2. Samsung. 2.1 Description of the company 2.2 Samsung Tablet 2.3 Future Plans 3. Strategic Issues. 3.1. INTERNAL ENVIROMENT 3.1.1. SWOT (environmental) analysis: Strengths and Weaknesses 3.2. EXTERNAL ENVIROMENT 3.2.1. SWOT (environmental) analysis: Opportunities and Threats 3.2.2. Changes in the external environment 3.2.3. Marketing Mix 4. A description of Samsung Innovation and Innovative Strategies for Samsung. 4.1. Two Samsung innovation uncharted innovative strategies 4.2. Future Samsung innovations 4.3. Development of technology platform 4.4. Conclusion on Samsung innovation 5. Recommendations 6. References The Outlook for the Technology and Information Technology Industry: Global perception: Market Analysis: According to the IT market analysis firm Gartner, Gartner, Inc. (NYSE: IT) is the worlds leading information technology research and advisory company. worldwide IT spending grew by more than anticipated in 2010, reaching 5.3%, as opposed to the predicted growth of 3.2%. Given the fragile state of the economic recovery, together with very low growth in most of the advanced markets, the mentioned number gives some grounds for hopefulness that corporate are preparing for higher rates of growth than is currently showing up in GDP figures around the world. In June 2011.The global IT spending will grow by 7.1% over 2010. Gartner sees some slowdown in spending on desktop PCs as big corporate delay refreshing their desktop PC infrastructure, but this is being more than made up for by increased spending on servers, storage, and networks. Even the spend on PCs shows strong growth if one adds in new spending on tablet PCs, a format that is proving extremely popular both with consumers and executives. The growth in global hardware spending in 2011 is predicted to be 11.7%. This is slightly behind the 12.1% growth achieved in 2010, in comparison with what was spent in 2009, but it represents a significant upward revision on Gartners earlier prediction of growth of 9.5% for the hardware segment in 2011. Continental perception: Market Analysis in Africa: Africa is a continent comprised of diverse countries, and each of these countries are developing at a different rate, many of these countries are dynamic emerging economies, some of which are essential states to American national strategic interests, one of which (South Africa) has been identified by the U.S. (Edward S. Marek) More than ever, the web is part of our daily lives. We live in a connected world that allows us to laugh, share, and live on the web. One of the major components of technology is internet. Africa has the lowest internet penetration rate globally. In Sub-Saharan African countries, for internet users the penetration rate is below 7% and for broadband it is under 1%. In Latin America and Caribbean, and East Asia and Pacific countries, the number is about 20% for internet users. North African countries are having a rate of 40.4%. However, even in North Africa the penetration rate for broadband subscribers is merely 2%. In Africa most internets is by low speed dial-up connections which are concentrated in Egypt, Kenya, and South Africa. More rapidly speed broadband connections through Asymmetric Digital Subscriber Lines (ADSL) are mainly found in South Africa, Egypt, Morocco, and Algeria. Africa had the worlds greatest growth in new mobile phones in 2008. Some Sub-Saharan countries had some growth of 40% yet overall penetration rates remain low. There are also important differences between Sub-Saharan countries, with penetration rates in resource rich and resource scarce coastal countries at about 50%, compared 15% in resource scarce closed in countries. How South African citizens relate with technology, IT, and Samsung: Amongst other mobile companies, Samsung continued to govern mobile phones in 2011. Samsung is considered trustworthy by many South Africans. The company has managed to establish itself as the ultimate in style and design. Samsungs target is to dominate the whole South African consumer electronics industry. Based on its trendy designs and innovative products, it has a competitive edge which is difficult to beat. The overall IT spending in South Africa has increased by 7.1% year-on-year during 2011 reaching a total of more than R111.6 billion, according to the latest figures from market analytics company IDC (International Data Corporation). The growth in IT services spending was determined by a recovering economy, increased business confidence, expanding bandwidth availability, and different infrastructure investments made in the country in 2010. In a recent research report, IDC cited that IT outsourcing constituted around 40% of the South African IT services market, which represents the largest market share of all IT services foundation markets. The 2012-2016 South Africa IT market compound annual growth rate is projected to be in the region of 13%, as a number of Major IT infrastructure projects generate spending at provincial levels. A projected improvement in South Africas broadband infrastructure and international bandwidth will also be an important market growth driver and will help drive demand for cloud computing solutions. Samsung: 2.1 Description of the company: Samsung Electronics Co., Ltd is an international leader in digital media and digital convergence technologies; Samsung is the globes largest company having the highest brand value. Samsung is functioning in more than 50 countries in the world. Their global strategy involves eight main regions Southeast Asia, Central Asia, Africa, and Middle East, China, North America, Europe and Latin America. Samsungs headquarters are in Seoul, South Korea. Strategy is long term planning to get the goals. It is a roadmap of future actions. After market researching the global market, Samsung gets plenty of feedback from its customer and employees. Samsung needs to advance its products promotional activities, customer service and online business since it is very important to satisfy its customers. Samsung strategic growth plan aims to fulfil the needs and wants of customers, expectations of employees and all other stakeholders. It requires focusing all its resources on increasing technological innovation and market share growth but the industrys infrastructure and labour skills at that moment were too unfavourable for Samsung to accomplish these and become competitive in the world market. In order to attain this, Samsung reinvented itself by primarily keeping on tract with its customers needs and wants. 2.2 Samsung Tablet: Samsung Mobile is one of the five units within the Korean Samsung Electronics. It is the second largest phone manufacturer and one of the largest technology companies by sales in the world, producing different devices including phones, TVs, cameras, computers, stereo systems, etc. The below information has been extracted from an article that was written based on Samsung Africa Forum 2013. Samsung Electronics announced the launch of the worlds first 8 inch tablet, the GALAXY Note 8.0. The whole of section 2.2 has been quoted due to technical terms. 2.2.1. A smart diary for life on the go Slim and compact enough to become the perfect on-the-go work and play companion, the GALAXY Note 8.0 brings powerful performance and functionality to support even the most demanding of lifestyles. Designed to store and manage your personal and professional data efficiently, this new era device gives users the perfect pocket-sized hands-on organisational tool and as a result, is ideal as a Bring Your Own Device (BYOD) tool to use in the workplace. Practical S Note templates and S Planner feature help to manage everyday tasks, including meeting notes, to-do lists, and even personal diary entries. All content can be entered and updated with the finest of detail. (Staff writer: Wed, Mar 13th, 2013) 2.2.2. New content and services GALAXY Note 8.0 is packed with pre-loaded content and apps specifically for the mass multimedia, value-maximising, consumer. Upgraded Chat-On provides easy instant messaging and group chatting in multiple formats images, video, voice, contacts for simple, enjoyable communication. Awesome Note, an integrated application that is introduced in android tablet for the first time with NOTE 8.0, is capable of near-unlimited note-taking uses including Memo, Diary, and Must-remember lists. With Flip board, youre RSS, social network and other feeds come together in one stylish, flip-able format so you can enjoy all your news and lifes great moments in one place. Flip board developed a customised version of its application exclusively for Samsungs Note 8.0 that allows users to take the S Pens hover feature and preview article headers beneath Flip boards main screen tiles. Finally, Smart Remote gives you a universal remote control and electronic programming guide allowing you to manage TV and video watching seamlessly. (Staff writer: Wed, Mar 13th, 2013) A new age of S Pen intelligence Optimised to aid personalised creativity, the Samsung S Pen has evolved to increase everyday usability and enhance creation expression. Embedded within the tablet, the S Pen is an extension of the GALAXY Note 8.0. Removing the S Pen from the device will automatically launch innovative features such as Pen Detection that will suggest adapted menus that it thinks youll need and Page Buddy, a feature that will intuitively activate your most recently adapted S Note home screen. (Staff writer: Wed, Mar 13th, 2013) S Pen technology is now so advanced that it doesnt even have to touch the screen. With Air View, the S Pen needs only to hover over the screen to see previews of videos, emails, photos, and appointments on S Planner without opening the file or application in full. S Pen Gesture allows images and content to be easily edited and cropped, whilst Paper Artist and Photo Note allow photos to be artistically personalised. (Staff writer: Wed, Mar 13th, 2013) Maximising mass multimedia consumption Creative multi-tasking with the GALAXY Note 8.0 is effortless due to innovative Dual View feature, two multi- window options that seamlessly allow you to facilitate multi-screen usage. Dual Views split screen accommodates optimal operation of different apps, such as launching the S Note on the web browser screen and allowing content to be resized, dragged and dropped as required. Multi-tasking is extended to phone calls*. Pop Up Note allows you to access S Note at any time to keep track of key actions and Pop Up Video ensures you can keep surfing the web whilst chatting content windows can be easily resized by pinching to enlarge or reduce. (Staff writer: Wed, Mar 13th, 2013) Perfect info-attainment partner Packed with features to engage, entertain, and excite, the GALAXY Note 8.0 supports your everyday needs in a practical way. Reading Mode transforms the GALAXY Note 8.0 into an e-Book reader, provides the optimal reading conditions to ensure you can curl up and enjoy a good book. You can even turn it into a universal remote control with Smart Remote, to seamlessly manage TVs, set-top boxes, DVD Blu-ray players. (Staff writer: Wed, Mar 13th, 2013) 2.3 Future Plans: Samsung Electronics Co., Ltd., the world leader in advanced memory technology, announced on the 05 April that it is now mass producing Ultra High Speed-1 (UHS-1) interface micro SD cards that support the highest performance levels required on advanced LTE (Long Term Evolution) smart phones and tablets. (Seoul, Korea on Apr. 5. 2012) In the future, Samsung plans to expand its micro SD card offerings with higher density solutions that reinforce its position as the leading market innovator for NAND flash. Strategic Issues: 3.1. INTERNAL ENVIROMENT: 3.1.1. SWOT (environmental) analysis: Strengths and Weaknesses Swot analysis is the most important and first stage of planning. It is a feedback mechanism to make new strategies for any company. Strengths, Weaknesses, Opportunities and Threats are the four components of a swot analysis. Weaknesses and Strengths are correlated and examine the internal part of the business analysis whereas Opportunities and Threats deal with the external environment of business operation. Samsungs electronic strengths are: A strong global brand. It is the leading consumers electronics brand in the world. The Quality is good .They assure the same quality and range worldwide. Its vision is leading the digital convergence resolutions. It means they want to be the leader of the electronic items worldwide in order to get the goodwill as well. They have a strong concept. They are offering good design , good quality as well medium prices They have diversified products. Samsungs products has based on variety. It means they manufacture same items in diverse ways for the diverse kind of people for diverse countries. Technology. Voice call is clear and reckoned by customers as having a good value for their money; and the design of Samsungs electronics technology is very high. We can order right quality at the right price. Good reputation among customers. Samsung claims that it has well-established brand equity, and has performed extremely well since the past decade particularly from 2000 onwards. A range of innovative products with value-added features and functionalities have been launched by Samsung which have been very successful. The company strongly believes in playing to its strengths. (Samsung Group Timeline and History 2007). The senior management (2007) claims that the company has a diversified and talented human and intellectual capital. The executives pride themselves in having such capable employees and are confident that the workforce as well as the strategic partners including distributors, dealers, marketing and advertising agencies round the world would help Samsung Group, particularly the Samsung Mobile business segment, reach the rank of a global leader in electronics and telecommunication goods and devices. (Samsung Group Timeline and History 2007). Weaknesses for Samsung are: The global scale of Samsungs operation indicates that it has severe implication on its management system. To control a business in just one location is easy but for a worldwide operation is complicated and could be challenging. Base on the double digit decrease of its operating profit against the previous year, it indicates that its operating cost had also increased by more than 20%. Its operation had not been efficient enough to produce good profits. Samsung as a South Korean company is reckoned by most customer as only next to any Japanese firm since Japan is always considered as a high tech country in the world. Although companies strive to penetrate new markets, its concentration remains more on a few countries in Europe and North America. Samsung mobile focuses more Kingdom and United States compared to other countries. Although the diversified workforce is an asset to the company, many cultural and linguistic differences arise which lead to group conflicts and interpersonal grudges. Communication between individuals belonging to different nations may not be as efficient as between those who share the same culture and social background. The business is heavily investing into development of newer markets and segments. It wants to capture as many markets as possible in a smaller span of time. However, instead of taking thoughtful and careful steps in order to reach the global position it desires, Samsung is seems to be in a hurry to launch new products, segments and marketing campaigns. 3.2. EXTERNAL ENVIROMENT: 3.2.1. SWOT (environmental) analysis: Opportunities and Threats Opportunities A business uses its strengths to take advantage of the opportunities that arise, opportunities for Samsung are: Increases mobile and computer market Global growth. Entrance of new technologies A strong customer demand and good design. There is an increasing need of faster, dependable, and easy communication. Samsung sees a great opportunity in this. The technologies are advancing at a fast pace. The business, by gaining a deep insight into consumer preferences and needs, can develop products according to what the market needs and desires. Samsung Mobile has plenty opportunities to cease particularly with the rise in global population and the need for rapid communication. (EFFIE/ The Best Brand 2006). Threats If any company is aware of possible external threats, it can be addressed by generating new ideas to counter it or can use a particular strength to defend against threats in the market. The threats on Samsung are as follows: Changing social trends: It is trying to build on line help to guide customer to a more comfortable life. The online business and website promotion entails cost and any change introduces needs getting better staff competencies by training. Strong competition: Samsung faces strong competition from the other Korean company such as LG, KTF, SK aside from its foreign competitors like Sony Panasonic. Smart phones are easier to make now more than ever. New entrance in the market, more companies may enter the market, and competitors or even Samsung contractors can scheme around patents to create similar devices. Samsung has linked product lines; this means that if one product line fails due to its own reasons other product lines will also experience the same failure. Unlike Samsung, their competitors like Nokia has only paid attention in one segment and put much effort on it. Besides, the products made from China was very economic so Samsung could have a high competitive with their products. Retail chains like Big bazaar sell consumer electronics and home appliance in low cost strategy which produced in bulks foreign market. Therefore Samsung is also facing threats from many other low cost companies. New regulations and increased trade barrier. 3.2.2. Changes in the external environment External Environment: The external environment of an organization is those factors outside the company that affect the companys ability to function. Some external factors can be manipulated by company marketing, while other factors require the organization to make adjustments. Court Battles all Across the World One of the components of Samsungs external environment is their competitors. Competitors have a significant effect on how they do business and how they strategically address their target market. Apple has decided to take on the competition, Samsung directly in the same target market. The UK isnt the only place where Apple and Samsung lawyers are fighting. Apple and Samsung are fighting this fight across the world in nearly every country where Apple products are sold. Apple is tired of Samsung creating products that are very similar to what Apple puts out. Apple has won some of these battles while Samsung continues to pick up speed. Samsung has no control over this, as this is the market environment, what the company can really do is to adapt to the situation and fight the best way the knowhow. Any kind of company scandal can be damaging to the companys image. The public perception of Samsung can hurt sales its negative, or it can boost sales with positive company news. Samsung can influence public opinion by using public relations professionals to release strategic information, but it is also important for Samsung to monitor public opinion to try and defuse potential issues before they start to spread. The ultimate question is: did Samsung copy Apple or did Samsung simply come up with its own products that just so happen to look like Apples? Its tough to say which company came out with the concept of an iPad-like tablet first. Marketing mix of Samsung The marketing mix is one of the tools available to businesses to gain the reaction to its target market in relation to its marketing objectives .Marketing mix is the combination of 7ps. This includes price, place, promotion, product, people, process, and physical evidence. Its manufactures a range of designs which is directly concern to customer satisfaction. Samsung has high quality, capitalizes on packing branding, and having adequate warranties. Samsung technology is high and of good value. Samsung product electronic goods such as TVS, Computer, notebook, washing machine, microwave etc and the latest product is the tablet. Samsungs pricing strategy is neither high nor low; this means that the prices are affordable. Samsung offers schemes for all new products, during festive seasons, new years, when a new product is launched and on its anniversary, which helps to stimulated psychologically to customer. Samsung elucidates its vision as well as mission of marketing strategy by the following clarifications of 4 ps. Product: Samsungs product range worldwide included CTVs, audio and video products. IT products, mobile phones, and home appliances are Samsungs chief products. Samsungs product range covers all the categories in the consumer electronics and home appliances. Place: Samsung brands have 25 production base worldwide and more than fifty sales subsidiaries in about 50 countries, and their global strategy involves eight main regions. Samsung also sells its product through independent retailers. Customers can see and handle products they are taking into consideration of buying. Price: Pricing also seemed to have played an important role in Samsungs success. Samsung offers different pricing structures to reach out to different customers groups. The price plans are available on a monthly basis and a prepaid option. Promotion: Samsung advertises on TV, in magazines and in other media outlets; through this type of advertising they reach large audiences and spreads the brand image and the message very effectively. This is also known as above the line promotion. There is also the below the line promotion; every store has special offers, promotions, and posters showing sales offers to attract customers inside the store to buy. A description of Samsung Innovation and Innovative Strategies for Samsung: A description of Samsung Innovation and two innovative strategies for Samsung The innovations recommended here are ones that are diverse in the sense they are not preoccupied with short-term oriented competitive victories but they are focused on the long term oriented competitive advantage. It chalks out a new future for the company based on integrating intelligence instead of separating it out through diverse learning where in the ultimate, the output would be innovations. This paper assumes that Samsungs focal point would be more and more into the Information Technology and Communications (ICT) oriented business and consequently accords the highest priority to technology driven innovations. By the same token, it is also presumed the company would focus on deriving the most advantage from the emerging Internet opportunities. Two Samsung innovation uncharted innovative strategies The first innovative strategy this paper suggests focuses towards the expansion of software that would integrate the Smartphone with mobile payment system (e-wallet) which has implications far beyond from the way the current mobile payment system is functioning. In other words, the scope and opportunities in this area has not been exploited even by the stakeholders involved in the industry. The second relates to the development of a technology platform that would include the current and potential requirements of smart phones. Future Samsung innovations Central to the growth of any economy is a monetized system that makes business transactions and personal transactions competent, quick, and timely. With the technology advancing such a rapid phase, electronic payments in the next few years have the potential to replace in a considerable manner the legacy payments. But for that to happen, the stakeholders in the industry would have to understand the driving forces in the market for electronic payments. Even though at this time there are many solutions which are available that supports connecting bank credit/debit card accounts to on-time practical transactions, yet they suffer from the limitation of not changing the underlying value proposition which is the convenience to customers. Such a value proposition can not only be created but also appropriated only if the current limitations of smart phones as a tool for mobile payment are removed through development of software that could facilitate the contactless payment system. Currently the technology is limited to business-consumer segments, but, it offers scope for development of an assortment of payment system. If Samsung focuses into such an area as its innovative strategy by using the fame of its smart phones and user friendly software, it would ease its capturing and appropriating value proposition in the form of a different competitive strategy. Development of technology platform Before the introduction of smart phones, the mobile telephone and Internet were operating as two un-related entities, with its introduction what the customers today have is the mobile internet which has been made possible with the merging of smart phones and the Internet. For many of those organizations of which Samsung is one who are involved in the manufacture of computers systems, mobile telephony and personal digital assistant devices (PDAs), utilizing the potential offered by the smart phone industry and capturing the value they have created is considered to be a key to future expansion and profits. The value proposition that I am discussing is not just on the use of existing operating system as Android or what Samsung has developed in its own stable, the headlines that Samsung has imitated Apple by taking over its sales in the smartphone segment in July-September, 2011 quarter has not highlighted yet another aspect that can go against the company in the long term. It has to do with the operating system (OS). This may have created value for Samsung in the short term but it fails to address a critical issue for the future. Samsung does not have a strategy so far to capture the lock-in value of the customers and if it has to confine the value created by it, it should address this issue as its another innovative strategy. In this context to capture the value by locking-in the customers, Samsung has to focus on creation a technology platform for the present and future mobile devices. The winners in the technological competition are the ones who have not only the best platform strategy but also the best ecosystems to back it up. This makes it clear that if Samsung has to win over in the smart phone industry with a completive edge by capturing value and appropriate it in the form of revenues, innovating a technology platform should constitute its second strategy. 4.4. Conclusion on Samsung innovation This section of the paper has not only through its logical analysis has not only proved it but also identified two new innovative strategies which the company would have to take up to secure its place as a future driven company. This section has allowed you to agree that Samsung Innovation is real and they have brought up very innovative products and concepts to the market. The Samsung Innovation has made them compete with companies like Apple and larger companies . In electronics, they have also done well. Recommendations Samsung is one of the famous global companies (www.samsung.com) it has manufactured electronics goods and other concrete goods. Samsung is a well known brand because of its service, excellent employees, and Innovative reliable product. They have responsible approach to business and global citizenship and globalisation with partners and customers. Samsung t